Vocatıonal School
Logıstıcs
Course Information
| LOGISTICS MARKETING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| LOJ271 | Fall | 2 | 0 | 2 | 5 |
| Prerequisites and co-requisites | |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Lec. Ayşe GÜNGÖR |
| Mode of Delivery | Face to Face |
| Suggested Subject | |
| Professional practise ( internship ) | None |
| Objectives of the Course | Marketing is to provide the exchange of people and organizations in accordance with their aims; The planning and implementation of the creation, pricing, distribution and promotion efforts of products, services and considerations. |
| Contents of the Course | Logistic product, need, demand, demand, consumer, customer and commercial customer, sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Product.This concept forms the basis of marketing. |
| 2 | Needs and desires. These concepts form the basis of marketing. |
| 3 | Demand, consumer, customer and commercial client. These concepts are the basis of marketing. |
| 4 | Sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing |
| 5 | Value and satisfaction, competition. These concepts form the basis of marketing. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | The Concept of Marketing Management and Marketing Management in the 21st Century | Lecture,Presentation |
| 2 | Marketing Planning, Implementation and Control | Lecture,Presentation |
| 3 | Macro and Micro Environmental Factors Related to Marketing Decisions, Target Market and Market Segmentation | Lecture,Presentation |
| 4 | Positioning and Competitive Strategies, Development of Marketing Mix, Product and Brand Decisions | Lecture,Presentation |
| 5 | Price Decisions in Marketing, Pricing Practices in Marketing | Lecture,Presentation |
| 6 | Distribution Decisions in Marketing, Retail, Wholesale and Logistics | Lecture,Presentation |
| 7 | Promotion Decisions and Marketing Communication Process | Lecture,Presentation |
| 8 | Midterm | |
| 9 | Logistics Coordination Ability, Logistics Innovation Ability and Customer Relations Ability | Lecture,Presentation |
| 10 | Coordination Between Production, Logistics and Marketing Departments | Lecture,Presentation |
| 11 | Competitive Strategies and Operating Profit of Logistics Activities | Lecture,Presentation |
| 12 | New Approaches in Marketing | Lecture,Presentation |
| 13 | New Approaches in Marketing | Lecture,Presentation |
| 14 | E-commerce and E-Logistics | Lecture,Presentation |
| 15 | E-commerce and E-Logistics | Lecture,Presentation |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Product.This concept forms the basis of marketing. | 1 | 1͵2 |
| 2 | Needs and desires. These concepts form the basis of marketing. | 2͵3 | 1͵2 |
| 3 | Demand, consumer, customer and commercial client. These concepts are the basis of marketing. | 1 | 1͵2 |
| 4 | Sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing | 1 | 1͵2 |
| 5 | Value and satisfaction, competition. These concepts form the basis of marketing. | 3 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 5 | 70 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 20 | 20 |
| 8 | Midterm Exam | 1 | 1 | 1 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 2 | 5 | 10 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 20 | 20 |
| 16 | Final Exam | 1 | 1 | 1 |
| 150 | ||||