Vocatıonal School
Graphıc Desıgn
Course Information
| SALES & MARKETING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| GRF251 | Fall | 2 | 0 | 2 | 1 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Lec. Gozde Cetinkaya |
| Mode of Delivery | Face to Face |
| Suggested Subject | none |
| Professional practise ( internship ) | None |
| Objectives of the Course | The aim of this course is to present the basic concepts of sales and marketing, to explain the competition concept and competitor analysis, to teach basic sales and marketing approaches. |
| Contents of the Course | To comprehend the importance of sales and marketing for businesses, To analyze and apply trends. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Define the actors in the marketing process |
| 2 | Identify actors in sales process |
| 3 | Apply the necessary techniques for sales and marketing applications. |
| 4 | Understanding how to communicate with target markets |
| 5 | To be able to comprehend new marketing trends |
| 6 |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | What is communication? | Lecture, Question and Answer, Research, Individual Learning |
| 2 | What is sales and marketing? | Lecture, Question and Answer, Research, Individual Learning |
| 3 | What are the factors affecting sales and marketing? | Lecture, Question and Answer, Research, Individual Learning |
| 4 | Sales and marketing planning. | Lecture, Question and Answer, Research, Individual Learning |
| 5 | Sales and marketing research. | Lecture, Question and Answer, Research, Individual Learning |
| 6 | Pricing in sales and marketing. | Lecture, Question and Answer, Research, Individual Learning |
| 7 | Region and positioning in sales and marketing | Lecture, Question and Answer, Research, Individual Learning |
| 8 | Midterm Exam | |
| 9 | Branding in sales and marketing. | Lecture, Question and Answer, Research, Individual Learning |
| 10 | Trends in sales and marketing. | Lecture, Question and Answer, Research, Individual Learning |
| 11 | Advertising factor in sales and marketing. | Lecture, Question and Answer, Research, Individual Learning |
| 12 | Personal role in sales and marketing. | Lecture, Question and Answer, Research, Individual Learning |
| 13 | Sales and marketing reviews | Lecture, Question and Answer, Research, Individual Learning |
| 14 | Sales and marketing reviews | Lecture, Question and Answer, Research, Individual Learning |
| 15 | Evaluation | Lecture, Question and Answer, Research, Individual Learning |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Çavuşoğlu, Bora. "Marka Yönetimi ve Pazarlama Stratejileri." | ||
| 2 | Tunçel, Özcan. " Satış ve Pazarlama." |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Define the actors in the marketing process | 7͵8͵10͵12͵13 | 1͵2 |
| 2 | Identify actors in sales process | 7͵8͵10͵12͵13 | 1͵2 |
| 3 | Apply the necessary techniques for sales and marketing applications. | 7͵8͵10͵12͵13 | 1͵2 |
| 4 | Understanding how to communicate with target markets | 7͵8͵10͵12͵13 | 1͵2 |
| 5 | To be able to comprehend new marketing trends | 7͵8͵10͵12͵13 | 1͵2 |
| 6 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 0 | 0 | 0 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 1 | 1 |
| 8 | Midterm Exam | 0 | 0 | 0 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 1 | 1 |
| 16 | Final Exam | 0 | 0 | 0 |
| 30 | ||||