Vocatıonal School
Graphıc Desıgn
Course Information
| DIGITAL ADVERTISING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| GRF245 | Fall | 1 | 3 | 2 | 6 |
| Prerequisites and co-requisites | None |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Lec.Hülya GÜNDOĞDU |
| Mode of Delivery | Face to Face |
| Suggested Subject | None |
| Professional practise ( internship ) | None |
| Objectives of the Course | Learning new media online advertising, reviewing applications and implementation. |
| Contents of the Course | New advertising media in the context of new communication technologies and new advertising media in parallel with this, strategic planning process for effective use of these media and applied studies about new media concept, internet advertising, mobile advertising, virtual advertising, social media advertising within the course. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Demonstrates awareness of the computer as an effective and important mode of visual communication used by graphic designers. |
| 2 | Analyzes and interprets the elements and principles of interactive design as applied to the practice of visual communication and current design production techniques. |
| 3 | Demonstrates an understanding of the interactive design process. |
| 4 | Analyzes the interactivity between visual communication and new media. |
| 5 | Demonstrates an understanding of the range of business practices currently used by designers in the visual communications industry. |
| 6 | To make interactive design applications |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Presentation of information about the content, importance, evaluation criteria of the course | Evaluations are made on the program of the previous year and on the implemented projects. |
| 2 | Conceptual digital advertising | Lecture, Question-Answer, Practical Performance, Practice |
| 3 | Internet advertising with basic concepts and terms | Lecture, Question-Answer, Practical Performance, Practice |
| 4 | Types of Internet Advertisements | Lecture, Question-Answer, Practical Performance, Practice |
| 5 | Types of Internet Advertisements | Lecture, Question-Answer, Practical Performance, Practice |
| 6 | Social Network Advertising | Lecture, Question-Answer, Practical Performance, Practice |
| 7 | Mobile Advertising | Lecture, Question-Answer, Practical Performance, Practice |
| 8 | mid-term exam | |
| 9 | Personal advertising on the Internet | Lecture, Question-Answer, Practical Performance, Practice |
| 10 | Search engines and ads | Lecture, Question-Answer, Practical Performance, Practice |
| 11 | Search engines and ads | Lecture, Question-Answer, Practical Performance, Practice |
| 12 | Online advertising | Lecture, Question-Answer, Practical Performance, Practice |
| 13 | Web / Presentation Cd Interface Creation | Lecture, Question-Answer, Practical Performance, Practice |
| 14 | Web / Presentation Cd Interface Creation | Lecture, Question-Answer, Practical Performance, Practice |
| 15 | Product Output and Evaluation | Lecture, Question-Answer, Practical Performance, Practice |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Özcan, Oğuzhan,İnteraktif Media Tasarımında Temel Adımlar | ||
| 2 | Blum, Brian, Etkileşimli Ortam Başarının Esasları Interaktif medya | ||
| 3 | Caroline Barfoot, Ken Burtenshaw, Nik Mahon, Yaratıcı Reklamcılığın Temelleri |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Demonstrates awareness of the computer as an effective and important mode of visual communication used by graphic designers. | 2͵4͵5 | 1͵2 |
| 2 | Analyzes and interprets the elements and principles of interactive design as applied to the practice of visual communication and current design production techniques. | 2͵4͵7͵9 | 1͵2 |
| 3 | Demonstrates an understanding of the interactive design process. | 3 | 1͵2 |
| 4 | Analyzes the interactivity between visual communication and new media. | 2͵3 | 1͵2 |
| 5 | Demonstrates an understanding of the range of business practices currently used by designers in the visual communications industry. | 4 | 1͵2 |
| 6 | To make interactive design applications | 2͵5͵6 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 4 | 56 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 1 | 1 | 1 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 2 | 6 | 12 |
| 8 | Midterm Exam | 1 | 1 | 1 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 3 | 1 | 3 |
| 11 | Midterm Project | 1 | 1 | 1 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 1 | 1 | 1 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 2 | 8 | 16 |
| 16 | Final Exam | 1 | 1 | 1 |
| 134 | ||||