Vocatıonal School
Graphıc Desıgn
Course Information
| ADVERTISEMENT GRAPHICS | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| GRF249 | Fall | 2 | 0 | 2 | 3 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Lec. Gözde ÇETİNKAYA |
| Mode of Delivery | Face to Face |
| Suggested Subject | none |
| Professional practise ( internship ) | None |
| Objectives of the Course | Insights on designing communication material used for advertising. To establish balance in design for communication purposes. Creating the related material. Print ads, POP and Outdoor ads. |
| Contents of the Course | Description of advertising graphic is made over the expansion of 'advertisig' and 'graphic' words. "In which areas does marketing research work?, What is service and goods advertising?, What is media, What kind of medias do exist? " titles are discussing theoretically. A consept is formed by taking brief orientated service or goods advertising area. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Will be able to understand better the logic of advertising. |
| 2 | Will be able to understand the relationship between the agency and the advertiser. |
| 3 | Will be able to learn to organize structurally. |
| 4 | Will be able to make advertoral analysis more clearly. |
| 5 | Will be able to absorb and practice the basic technics of advertising. |
| 6 | Will be able to begin to see life through the eyes of an advertiser and to use advertoral language easily in daily speaking. |
| 7 | Will be able to make more clear decisions and evaluations about being in an advertising world and being an advertiser by knowing more about the business. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introducion about course | Verbal Lecture |
| 2 | Who is and adman and what does he do? | Verbal Lecture |
| 3 | Identifying the basic graphic material for advertising | Verbal Lecture |
| 4 | Advertising Logic (Agency orgaiziation) | Verbal Lecture |
| 5 | Advertising Logic (Idea and effective graphic design) | Verbal Lecture |
| 6 | Advertising Logic (Idea and effective graphic design) | Verbal Lecture |
| 7 | Mid-term exam | Exam |
| 8 | Advertising Logic (Idea and effective graphic design) | Verbal Lecture |
| 9 | Language od advertising (Copy/Head copy / Slogan / Graphic execution). | Verbal Lecture |
| 10 | Language of Advertisng (Graphic/Typhography). | Verbal Lecture |
| 11 | Ads (Ad Diversity) | Verbal Lecture |
| 12 | Ads (Local and global advertising review). | Verbal Lecture |
| 13 | Ads (Local and global advertising review). | Verbal Lecture |
| 14 | Sample ads, Advertising executions | Verbal Lecture |
| 15 | Assesment | Assesment |
| 16 | Final Exam | Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Emre Becer, “İletişim ve Grafik Tasarım”, Dost Yay., Ankara, 2005. | ||
| 2 | Emre Becer, “Moderm Sanat ve Yeni Tipografi”, Dost Yay., Ankara, 2007. |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Will be able to understand better the logic of advertising. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 2 | Will be able to understand the relationship between the agency and the advertiser. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 3 | Will be able to learn to organize structurally. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 4 | Will be able to make advertoral analysis more clearly. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 5 | Will be able to absorb and practice the basic technics of advertising. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 6 | Will be able to begin to see life through the eyes of an advertiser and to use advertoral language easily in daily speaking. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
| 7 | Will be able to make more clear decisions and evaluations about being in an advertising world and being an advertiser by knowing more about the business. | 1͵2͵4͵7͵8͵12͵13 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 2 | 2 |
| 8 | Midterm Exam | 1 | 2 | 2 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 2 | 2 |
| 16 | Final Exam | 1 | 2 | 2 |
| 78 | ||||