Vocatıonal School
Graphıc Desıgn
Course Information
| VISUAL TEXT ANALYSIS | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| GRF252 | Spring | 2 | 0 | 2 | |
| Prerequisites and co-requisites | None |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Lec. Orhan KARAKAPLAN |
| Mode of Delivery | Face to Face |
| Suggested Subject | None |
| Professional practise ( internship ) | None |
| Objectives of the Course | Analyze an oral, written or visual artwork using at least a critical method. |
| Contents of the Course | With specific focus on the dynamic nature of texts as communicative arenas, this course will mainly deal with issues, starting with the concept of textuality, generic and common features of written, oral and visual texts, various methods employed in the field of Text Analysis and underlying theories and approaches. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Distinguish the expression differences between oral, written and visual arts. |
| 2 | Recognize that text analysis based on critical theory. |
| 3 | Be able to analyze basic differences between critical theories. |
| 4 | Read written and visual texts. |
| 5 | Determine the effects of social facts on advertising film or banner |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Course content, scope and resources, the introduction | Lecture, Discussion. |
| 2 | Theories on the analysis of texts (semiotics, plural reading, etc.) | Lecture, Discussion. |
| 3 | Language of banner, logo, advertising film etc. | Lecture, Discussion. |
| 4 | Students identify an advertising film or banner for presentations. | Lecture, Discussion. |
| 5 | Practice on text. | Lecture, Discussion. |
| 6 | Practice on text. | Lecture, Discussion. |
| 7 | Practice on text. | Lecture, Discussion. |
| 8 | Mid-term exam | Project delivery. |
| 9 | Examples of written, visual or verbal and visual texts. | Lecture, Discussion. |
| 10 | Identifying advertising, banners or visual text for presentations. | Lecture, Discussion. |
| 11 | Presentations and discussion. | Presentation, Discussion. |
| 12 | Presentations and discussion. | Presentation, Discussion. |
| 13 | Presentations and discussion. | Presentation, Discussion. |
| 14 | Presentations and discussion. | Presentation, Discussion. |
| 15 | Presentations and discussion. | Presentation, Discussion. |
| 16 | Final Exam | Project delivery. |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Hauser, A. (2006) Sanatın Toplumsal Tarihi, Çev: Yıldız Gölönü, Ankara: Deniz Kitabevi Yayınları. | ||
| 2 | Williamson, J. (2001) Reklamların Dili Reklamlarda Anlam ve İdeoloji, Ankara: Ütopya Yayınevi. |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Distinguish the expression differences between oral, written and visual arts. | 1͵2͵7͵10͵12͵13͵14 | 1͵2 |
| 2 | Recognize that text analysis based on critical theory. | 1͵2͵7͵10͵12͵13͵14 | 1͵2 |
| 3 | Be able to analyze basic differences between critical theories. | 1͵2͵7͵10͵12͵13͵14 | 1͵2 |
| 4 | Read written and visual texts. | 1͵2͵7͵10͵12͵13͵14 | 1͵2 |
| 5 | Determine the effects of social facts on advertising film or banner | 1͵2͵7͵10͵12͵13͵14 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 0 | 0 | 0 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 0 | 0 | 0 |
| 8 | Midterm Exam | 0 | 0 | 0 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 0 | 0 | 0 |
| 16 | Final Exam | 0 | 0 | 0 |
| 28 | ||||