Faculty Of Health Scıences
Course Information
| PUBLIC RELATIONS | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| SKY220 | Spring | 2 | 0 | 2 | 2 |
| Prerequisites and co-requisites | None |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Bachelor's |
| Lecturer | Assist.Prof.Dr. E.Özlem KÖROĞLU |
| Mode of Delivery | Face to Face |
| Suggested Subject | None |
| Professional practise ( internship ) | None |
| Objectives of the Course | Teach students public relations roles in organizations and its’ activities context, forms in order to provide, building goodwill publicity, firm’s lobbing efforts, integration with society and provide employee satisfaction in organizations |
| Contents of the Course | Course description of the PR profession, as well as the emergence and importance of this concept to other concepts will be examined closer, the differences will be set forth and to be able to practice the profession of Public Relations will provide basic information required. PR foundation of science, the emergence and historical development Structuring of the public relations department, professional staff must have, features, public relations, print and visual tools used in this course is the topic. At the end of each course of the week will be held on the subject of case studies and examples will be shared materials. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Define concepts of Public relations, it’s fuctions for healthcare and it’s relations to other firms functions and with other arts. |
| 2 | Express theoritical and empirical development stages of public relations literature |
| 3 | Define social responsibility and public relations relationship and role of public relation activities on social responsibility strategies. |
| 4 | Placing the organizational culture and explains the role of strengthening the public relations |
| 5 | Define target audiance of public relations and how classified and interact |
| 6 | Identification of communication tools used in public relations activities. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Media relations | Lecture, discussion, presentation |
| 2 | Media relations practices in health care facilities | Lecture, discussion, presentation |
| 3 | Corporate identity and corporate image | Lecture, discussion, presentation |
| 4 | Corporate identity and corporate image to create examples of health care facilities | Lecture, discussion, presentation |
| 5 | Intranet communications and in-house public relations | Lecture, discussion, presentation |
| 6 | Public relations and internal communication applications within enterprise organizations in health care facilities | Lecture, discussion, presentation |
| 7 | Crisis management | Lecture, discussion, presentation |
| 8 | Midterm Exam | |
| 9 | crisis management practices in health care facilities | Lecture, discussion, presentation |
| 10 | Sponsorship | Lecture, discussion, presentation |
| 11 | Corporate social responsibility | Lecture, discussion, presentation |
| 12 | Social responsibility practices in health institutions | Lecture, discussion, presentation |
| 13 | Corporate advertising | Lecture, discussion, presentation |
| 14 | Lobbying | Lecture, discussion, presentation |
| 15 | Lobbying practices in health institutions | Lecture, discussion, presentation |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Kadir CANÖZ (2013), Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Palet Yayınları, Konya. | ||
| 2 | Halkla ilişkiler / Ahmet Kalender ... [ve öte.] ; ed. Aydın Ziya Özgür.Eskişehir : Anadolu Üniversitesi Açıköğretim Fakültesi, 2013 : 2. bs. |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Define concepts of Public relations, it’s fuctions for healthcare and it’s relations to other firms functions and with other arts. | 3͵11 | 1͵2 |
| 2 | Express theoritical and empirical development stages of public relations literature | 3͵11 | 1͵2 |
| 3 | Define social responsibility and public relations relationship and role of public relation activities on social responsibility strategies. | 3͵11 | 1͵2 |
| 4 | Placing the organizational culture and explains the role of strengthening the public relations | 3͵11 | 1͵2 |
| 5 | Define target audiance of public relations and how classified and interact | 3͵11 | 1͵2 |
| 6 | Identification of communication tools used in public relations activities. | 3͵11 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 2 | 28 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 0 | 0 | 0 |
| 8 | Midterm Exam | 1 | 1 | 1 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 12 | 12 |
| 16 | Final Exam | 1 | 1 | 1 |
| 70 | ||||