Instıtute Of Graduate Educatıon
Management Of Health Instıtutıons Master's Program (Wıth Thesıs )
Course Information
| SERVICE MARKETING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| SAK503 | Spring | 3 | 0 | 3 | 6 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | Turkish |
| Type | Elective |
| Level of Course | Master's |
| Lecturer | Ass. Prof. Aslıhan Yavuzalp Marangoz |
| Mode of Delivery | Face to Face |
| Suggested Subject | - |
| Professional practise ( internship ) | None |
| Objectives of the Course | To explain the basic service marketing issues with the actual cases. |
| Contents of the Course | Service Marketing concept, marketing environment, service, pricing, promotion, people, physical evidence, process and distribution stategies, brand cxoncept, consumer behaviors, consumer markets. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Identifies basic concepts of service marketing |
| 2 | Identifies marketing mix elements( service, price, promotion, place, people, physical evidence and process) |
| 3 | Evaluates basic strategies of service brand management |
| 4 | Identifies marketing research |
| 5 | Identifiesbasic strategies of consumer behavior. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Service Marketing concept, definiton, introduction | lecture |
| 2 | Service Marketing environment, strategical marketing | lecture |
| 3 | Marketing research | lecture |
| 4 | Types of markets | lecture |
| 5 | Consumer behaviors | lecture |
| 6 | Market segmentation in services marketing | lecture |
| 7 | Service strategies | lecture |
| 8 | Review and mid term | interactive |
| 9 | Pricing strategies | lecture |
| 10 | Promotion strategies | lecture |
| 11 | Distribution strategies | lecture |
| 12 | People, physical evidence and process strategies | lecture |
| 13 | Final project presentations | interactive |
| 14 | Final project presentations | interactive |
| 15 | Final project presentations | interactive |
| 16 | Final Exam | interactive |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Principles of Marketing, P.Kotler | ||
| 2 | Marketing Management, P. Kotler | ||
| 3 | Hizmet Pazarlaması, Ayşe Öztürk |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Identifies basic concepts of service marketing | 5͵6͵7 | 1͵2 |
| 2 | Identifies marketing mix elements( service, price, promotion, place, people, physical evidence and process) | 5͵6͵7 | 1͵2 |
| 3 | Evaluates basic strategies of service brand management | 5͵6͵7 | 1͵2 |
| 4 | Identifies marketing research | 5 | 1͵2 |
| 5 | Identifiesbasic strategies of consumer behavior. | 5͵7 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 6 | 84 |
| 3 | Presentation and Seminar Preparation | 2 | 20 | 40 |
| 4 | Web Research, Library and Archival Work | 1 | 6 | 6 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 3 | 3 |
| 8 | Midterm Exam | 0 | 0 | 0 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 5 | 5 |
| 16 | Final Exam | 0 | 0 | 0 |
| 180 | ||||