# |
Learning Outcomes |
1 |
Understanding the brand concept, historical phases of branding and the importance of branding |
2 |
Understanding todays branding strategies and rules |
3 |
Understanding the brand name selection, building brand awareness and brand loyalty constitution |
4 |
Understanding buildig brand image, the role of brand positioning and integrated marketing mix in brand building |
5 |
Getting information about barnd registration and law protection 6) Through homework and practices, effectively learning defining, collecting and using data and information, and show that he can learn independently and practice what he/she learns. |
# |
Subjects |
Teaching Methods and Technics |
1 |
Brand concept, historical development of branding, the importance o f marketing, its benefits, todays brand intelligence |
oral presentation |
2 |
Brand leagues, brand buildig decision, required conditions, possible branding strategies |
oral presentation |
3 |
Branding rules: Expandig, narrow, intoduction, advertising, word, reference rules; explanations, examples |
oral presentation |
4 |
Branding rules: Quality, category, name, extension, friendship, generic rules; explanations, examples |
oral presentation |
5 |
Branding rules: Company, inferior brand, friends, form and color rules; explanations, examples |
oral presentation |
6 |
Branding rules: Borders, stability, changing, mortality, uniqueness rules; Açıklamalar, örnekler |
oral presentation |
7 |
Barand name choice, building brand awareness and its rules |
oral presentation |
8 |
Midterm exam |
Written |
9 |
Brand, package and graphics design relationship; design, colors, labels |
oral presentation |
10 |
Brand-customer communication, brand depth, brand loyalty, brand loyalty process, its importance |
oral presentation |
11 |
Brand components, brand image, brand identity, brand personality concepts |
oral presentation |
12 |
Integrated marketing communication, brand, advertising, public relations |
oral presentation |
13 |
Positionin; positioning process, selecting positioning strategy, again positioning |
oral presentation |
14 |
Positionin; positioning process, selecting positioning strategy, again positioning |
oral presentation |
15 |
Brand registration and law protection |
oral presentation |
16 |
Final Exam |
written |
# |
Learning Outcomes |
Program Outcomes |
Method of Assessment |
1 |
Understanding the brand concept, historical phases of branding and the importance of branding |
7͵8 |
1 |
2 |
Understanding todays branding strategies and rules |
7͵8͵10 |
1 |
3 |
Understanding the brand name selection, building brand awareness and brand loyalty constitution |
7͵8͵10 |
1͵2 |
4 |
Understanding buildig brand image, the role of brand positioning and integrated marketing mix in brand building |
7͵8͵10 |
2 |
5 |
Getting information about barnd registration and law protection 6) Through homework and practices, effectively learning defining, collecting and using data and information, and show that he can learn independently and practice what he/she learns. |
7͵8͵10 |
2 |