Vocatıonal School
Optıcıan School
Course Information
| CONSUMER RIGHTS AND CONSUMER BEHAVIOUR | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| OPS231 | Fall | 2 | 0 | 2 | 3 |
| Prerequisites and co-requisites | |
|---|---|
| Language of instruction | Turkish |
| Type | Elective |
| Level of Course | Associate |
| Lecturer | Av. Özgür AYDIN |
| Mode of Delivery | Face to Face |
| Suggested Subject | |
| Professional practise ( internship ) | None |
| Objectives of the Course | The role of consumer behavior in marketing and consumer behavior models, the role of consumer behaviors in purchasing process, internal and external factors effecting consumer behavior, consumer behaviors and ethics, consumer and consumer behaviors in digital age, consumer rights and laws |
| Contents of the Course | The role of consumer behavior in marketing and consumer behavior models, the role of consumer behaviors in purchasing process, internal and external factors effecting consumer behavior, consumer behaviors and ethics, consumer and consumer behaviors in digital age, consumer rights and laws |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Factors affecting students' consumer behaviors and decisions |
| 2 | Consumer decadence process |
| 3 | To have knowledge on issues such as consumer behavior models |
| 4 | Factors affecting students' consumer rights and decisions |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introduction to Consumer Behavior | Expression, Discussion, Question, Answer |
| 2 | Internal Factors Affecting Consumer Behavior: Perceptions and Consumer Behaviors | Expression, Discussion, Question, Answer |
| 3 | Internal Factors Affecting Consumer Behavior: Motivation and Consumer Behavior | Expression, Discussion, Question, Answer |
| 4 | Internal Factors Affecting Consumer Behavior: Personality and Consumer Behavior | Expression, Discussion, Question, Answer |
| 5 | Internal Factors Affecting Consumer Behavior: Learning and Consumer Behavior | Expression, Discussion, Question, Answer |
| 6 | Internal Factors Affecting Consumer Behavior: Attitudes and Consumer Behavior | Expression, Discussion, Question, Answer |
| 7 | External Factors Affecting Consumer Behavior: Reference Groups and Family and Consumer Behaviors | Expression, Discussion, Question, Answer |
| 8 | Mid-Term | Written Exam |
| 9 | External Factors Affecting Consumer Behavior: Social Class and Consumer Behaviors | Expression, Discussion, Question, Answer |
| 10 | External Factors Affecting Consumer Behavior: Culture and Lifestyle and Consumer Behavior | Expression, Discussion, Question, Answer |
| 11 | Consumer Purchasing Decision Process | Expression, Discussion, Question, Answer |
| 12 | Consumer Behavior Models | Expression, Discussion, Question, Answer |
| 13 | Brand Loyalty, Consumer Relation, and Consumer Behavior in the Digital Age | Expression, Discussion, Question, Answer |
| 14 | Ethics and Consumer Behavior | Expression, Discussion, Question, Answer |
| 15 | Tüketici Hakları | Expression, Discussion, Question, Answer |
| 16 | Final Exam | Written Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Course presentations |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Factors affecting students' consumer behaviors and decisions | 9͵16 | 1 |
| 2 | Consumer decadence process | 9 | 1 |
| 3 | To have knowledge on issues such as consumer behavior models | 1 | 2 |
| 4 | Factors affecting students' consumer rights and decisions | 1 | 2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 2 | 28 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 2 | 28 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 1 | 1 |
| 8 | Midterm Exam | 1 | 1 | 1 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 1 | 1 |
| 16 | Final Exam | 1 | 1 | 1 |
| 60 | ||||