Vocatıonal School
Optıcıan School
Course Information
| SALES AND MARKETING TECHNIQUES | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| OPS213 | Fall | 3 | 0 | 3 | 4 |
| Prerequisites and co-requisites | |
|---|---|
| Language of instruction | Turkish |
| Type | Required |
| Level of Course | Associate |
| Lecturer | Günay KELEŞ |
| Mode of Delivery | Face to Face |
| Suggested Subject | |
| Professional practise ( internship ) | None |
| Objectives of the Course | Strategic marketing planning, forecasting methods, marketing research and marketing information systems and so on. Define basic marketing concepts. Market segmentation, positioning and choice of target market. |
| Contents of the Course | Introduction to marketing, definition of marketing concept, explanation of basic concepts, development of marketing approach. Product and product management: Product mix, new product concept and product life cycle. Branding and branding strategies. Packaging. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Defines marketing concepts. |
| 2 | Define the market concept. |
| 3 | Define macro environmental factors related to marketing. |
| 4 | Explains market segmentation and positioning. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | General information about the aim of the course, textbook, reading materials and student responsibilities. Introduction to marketing. | Lecture |
| 2 | Introduction to marketing, defining marketing, explaining core concepts of marketing, marketing management orientations. | Lecture |
| 3 | Market and marketing environment. Market concept and characteristics of consumer and industrial markets. Relationships between marketing and environment. Analysis of macro and micro environmental factors. | Lecture |
| 4 | Consumer behaviors. Consumer ecision making process. Internal (psychological) and external (socio-cultural) factors affecting consumer behaviors. | Lecture |
| 5 | Marketing information system. | Lecture |
| 6 | Market segmentation, positioning and selecting target markets. | Lecture |
| 7 | Market segmentation, positioning and selecting target markets. | Lecture |
| 8 | Md-term Exam | written exam |
| 9 | Product and product management: Product concept, product types and product strategies in marketing. | Lecture |
| 10 | Product and product management: Product concept, product types and product strategies in marketing. | Lecture |
| 11 | Pricing: importance of price decisions, factors affecting pricing. Pricing objectives. price and Pricing policies and methods. | Lecture |
| 12 | Distribution decisions. Basic distribution channels. Management of Distribution channels. Warehousing and retailing. | Lecture |
| 13 | Promotion: Promotional decisions and strategies. Advertising, public relations, personal selling, sales promotion. | Lecture |
| 14 | Promotion: Personal selling and sale promotions. | Lecture |
| 15 | General Review | Lecture |
| 16 | Final Exam | written exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Pazarlama İlkeleri | - | İsmet Mucuk |
| 2 |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Defines marketing concepts. | 13 | 1͵2 |
| 2 | Define the market concept. | 13 | 1͵2 |
| 3 | Define macro environmental factors related to marketing. | 13 | 1͵2 |
| 4 | Explains market segmentation and positioning. | 13 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 13 | 2 | 26 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 3 | 3 |
| 8 | Midterm Exam | 1 | 1 | 1 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 5 | 5 |
| 16 | Final Exam | 1 | 1 | 1 |
| 120 | ||||