Faculty Of Economıc, Admınıstratıve And Socıal Scıences
Busıness Admınıstratıon ( Englısh )
Course Information
| INTERNATIONAL MARKETING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| MAN409 | Fall | 3 | 0 | 3 | 5 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | English |
| Type | Elective |
| Level of Course | Bachelor's |
| Lecturer | Ass. Prof. Aslıhan Yavuzalp Marangoz |
| Mode of Delivery | Face to Face |
| Suggested Subject | - |
| Professional practise ( internship ) | None |
| Objectives of the Course | Dersin amacı, temel uluslararası pazarlama konularını güncel durumlarla açıklamaktır. |
| Contents of the Course | Reasons to enter international markets, process, entry strategies, product, pricing, promotion and distribution stategies,will be explained. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Identifies international marketing concepts |
| 2 | Identifies international marketing mix and entry strategies |
| 3 | Evaluates brand strategies and international consumer behaviors |
| 4 | Gives examples about international marketing applications |
| 5 | Analyzes of international marketing process |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introduction to course | Synchronous |
| 2 | Marketing concept, definiton, International marketing concept | Synchronous |
| 3 | International Marketing Environment - Economical Env.- Int. Trade Env. | Synchronous |
| 4 | Social&Cultural Env, Legal Env. | Synchronous |
| 5 | International Marketing Entry Strategies | Synchronous |
| 6 | Consumer Behavior in International Markets | Synchronous |
| 7 | International Market segmentation- positioning | Synchronous |
| 8 | Mid-term (online) | |
| 9 | International Marketing Research | Synchronous |
| 10 | Global Marketing Mix- Product | Synchronous |
| 11 | Global Marketing Mix- Price- Promotion | Synchronous |
| 12 | Global Marketing Mix- Place- Distribution | Synchronous |
| 13 | Final project presentations | Synchronous |
| 14 | Final project presentations | Synchronous |
| 15 | Final project presentations | Synchronous |
| 16 | Final Exam (project presentations) |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Keegan, W. J., & Green, M. C. (2015). Global Marketing, Global Edition. Pearson Education UK. | ||
| 2 | International Marketing, Michael Czinkota |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Identifies international marketing concepts | 9͵14 | 1͵2 |
| 2 | Identifies international marketing mix and entry strategies | 2͵9 | 1͵2 |
| 3 | Evaluates brand strategies and international consumer behaviors | 4͵10͵14 | 1͵2 |
| 4 | Gives examples about international marketing applications | 2͵10͵13 | 1͵2 |
| 5 | Analyzes of international marketing process | 8͵12͵13 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 1 | 20 | 20 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 18 | 18 |
| 8 | Midterm Exam | 1 | 2 | 2 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 1 | 6 | 6 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 20 | 20 |
| 16 | Final Exam | 0 | 0 | 0 |
| 150 | ||||