Faculty Of Economıc, Admınıstratıve And Socıal Scıences
Busıness Admınıstratıon ( Englısh )
Course Information
| STRATEGIC MANAGEMENT AND BUSINESS POLICY | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| MAN443 | Fall | 3 | 0 | 3 | 5 |
| Prerequisites and co-requisites | NONE |
|---|---|
| Language of instruction | English |
| Type | Required |
| Level of Course | Bachelor's |
| Lecturer | Dr.Metin OCAK |
| Mode of Delivery | Face to Face |
| Suggested Subject | |
| Professional practise ( internship ) | Available |
| Objectives of the Course | The main objective of the course is to introduce the basic concepts of strategic management and the process of strategic planning. The course will also provide the essentials of how to develop and implement strategies to gain competitive advantage for competing effectively in the business environment. |
| Contents of the Course | Course Description: This course aims to provide basic theoretical and practical knowledge on strategic management. The course will cover the essentials of internal and external analyses, developing vision and mission statements, understanding and applying the SWOT analysis, and developing corporate, business, and functional level strategies. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Define strategic management, develop vision and mission for a business |
| 2 | Apply the whole strategic planning process |
| 3 | Improve knowledge on corporate, business, and international level strategies |
| 4 | Analyze business problems requiring strategic solutions |
| 5 | Develop strategic alternatives for business problems |
| 6 | Present and defend the proposed strategic solutions |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Strategic Management and Strategic Competitiveness | |
| 2 | The External Environment | |
| 3 | The Internal Organization | |
| 4 | Business Level Strategy | |
| 5 | Competitive Rivalry and Competitive Dynamics | |
| 6 | Corporate level strategies: diversification, integration, | |
| 7 | Acquisition and Restructuring Strategies | |
| 8 | International Strategy | |
| 9 | Cooperative Strategy | |
| 10 | Corporate Governance | |
| 11 | Organizational Structure and Control | |
| 12 | Strategic Leadership | |
| 13 | Strategic Entrepreneurship | |
| 14 | Review of essential strategic management concepts | |
| 15 | Final Exam | |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson-Strategic Management_ Competitiveness and Globalization , Eighth Edition (Concepts and Cases) -Cengage Learning (2008) | ||
| 2 | J.David Hunger & Thomas L. Wheelen. (2010) Essentials of Strategic Management Fifth Edition. |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 50% | Final Exam | Final Exam |
| 2 | 35% | Mid-Term Exam | Mid-Term Exam |
| 3 | 10% | Homework | Homework |
| 4 | 5% | Homework | Homework |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Define strategic management, develop vision and mission for a business | 13͵14 | 2 |
| 2 | Apply the whole strategic planning process | 9͵11͵14 | 1͵3 |
| 3 | Improve knowledge on corporate, business, and international level strategies | 2͵5͵9 | 1 |
| 4 | Analyze business problems requiring strategic solutions | 2͵5͵10͵11͵12 | 1͵3͵4 |
| 5 | Develop strategic alternatives for business problems | 2͵3͵4͵5 | 1͵3͵4 |
| 6 | Present and defend the proposed strategic solutions | 4͵5͵6͵7͵8 | 1͵2͵4 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 18 | 18 |
| 8 | Midterm Exam | 1 | 2 | 2 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 2 | 8 | 16 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 27 | 27 |
| 16 | Final Exam | 1 | 3 | 3 |
| 150 | ||||