Faculty Of Economıc, Admınıstratıve And Socıal Scıences
Busıness Admınıstratıon ( Englısh )
Course Information
| CUSTOMER BEHAVIOUR | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| MAN348 | Spring | 3 | 0 | 3 | 5 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | English |
| Type | Elective |
| Level of Course | Bachelor's |
| Lecturer | Lec. Didem DEMİR |
| Mode of Delivery | Face to Face |
| Suggested Subject | - |
| Professional practise ( internship ) | None |
| Objectives of the Course | To explain the basic consumer behavior issues with the actual cases. |
| Contents of the Course | consumer concept, consumer behavior, affecting factors, buying process, decision types. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Identifies consumer behavior concepts |
| 2 | Analyzes the effecting factors of consumer behavior |
| 3 | Evaluates market research findings |
| 4 | Segments the market |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introduction to Course | Synchronous - lms.toros.edu.tr |
| 2 | Consumers in the Marketplace | Synchronous - lms.toros.edu.tr |
| 3 | Perception | Synchronous - lms.toros.edu.tr |
| 4 | Learning & Memory | Synchronous - lms.toros.edu.tr |
| 5 | Attitudes | Synchronous - lms.toros.edu.tr |
| 6 | Attitude changes& Interactive communications | Synchronous - lms.toros.edu.tr |
| 7 | Review | Synchronous - lms.toros.edu.tr |
| 8 | Review and Mid-term exam | Interactive |
| 9 | Individual decision making, Income and social class | Synchronous - lms.toros.edu.tr |
| 10 | Shopping, buying, evaluating& disposing | Synchronous - lms.toros.edu.tr |
| 11 | Culture, life-style and consumer behaviour | Synchronous - lms.toros.edu.tr |
| 12 | Group Influence | Synchronous - lms.toros.edu.tr |
| 13 | Project Presentation | Synchronous - lms.toros.edu.tr |
| 14 | Project Presentation | Synchronous - lms.toros.edu.tr |
| 15 | Project Presentation | Interactive |
| 16 | Final Exam |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Model Business Letters, Emails and Other Business Documents, Shirley Taylor | ||
| 2 | Market Leader,Pearson |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Identifies consumer behavior concepts | 13 | 1͵2 |
| 2 | Analyzes the effecting factors of consumer behavior | 9 | 1͵2 |
| 3 | Evaluates market research findings | 12 | 1͵2 |
| 4 | Segments the market | 11͵12 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 1 | 10 | 10 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 8 | 8 |
| 8 | Midterm Exam | 1 | 2 | 2 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 1 | 6 | 6 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 10 | 10 |
| 16 | Final Exam | 0 | 0 | 0 |
| 120 | ||||