Faculty Of Economıc, Admınıstratıve And Socıal Scıences
Busıness Admınıstratıon ( Englısh )
Course Information
| INTRODUCTION TO MARKETING | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| MAN209 | Fall | 3 | 0 | 3 | 5 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | English |
| Type | Required |
| Level of Course | Bachelor's |
| Lecturer | Lecturer Dr. Didem DEMİR GÜLER |
| Mode of Delivery | Face to Face |
| Suggested Subject | - |
| Professional practise ( internship ) | None |
| Objectives of the Course | To explain the basic marketing issues with the actual cases. |
| Contents of the Course | Marketing concept, marketing environment, product, pricing, promotion and distribution stategies, brand cxoncept, consumer behaviors, consumer markets, service marketing. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Identifies basic concepts of marketing |
| 2 | Identifies marketing mix elements( product, price, promotion and place) |
| 3 | Evaluates basic strategies of brand management |
| 4 | Identifies marketing research |
| 5 | Identifies basic strategies of consumer behavior. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introduction to Course | Synchronous - lms.toros.edu.tr |
| 2 | Defining Marketing and the Marketing Process | Synchronous - lms.toros.edu.tr |
| 3 | Understanding the Marketplace and Consumers | Synchronous - lms.toros.edu.tr |
| 4 | Designing a Customer-Driven Strategy and Mix | Synchronous - lms.toros.edu.tr |
| 5 | Consumer Markets | Synchronous - lms.toros.edu.tr |
| 6 | Consumer Buyer Behaviour | Synchronous - lms.toros.edu.tr |
| 7 | Consumer Buyer Behaviour | Synchronous - lms.toros.edu.tr |
| 8 | Midterm (online) | online |
| 9 | Building Customer Value | Synchronous - lms.toros.edu.tr |
| 10 | Products, Services and Brands | Synchronous - lms.toros.edu.tr |
| 11 | Advertising and Public Relations | Synchronous - lms.toros.edu.tr |
| 12 | Product and branding strategy | Synchronous - lms.toros.edu.tr |
| 13 | Presentation of Projects | Synchronous - lms.toros.edu.tr |
| 14 | Presentation of Projects | Synchronous - lms.toros.edu.tr |
| 15 | Presentation of Projects | Synchronous - lms.toros.edu.tr |
| 16 | Final Exam | project |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Principles of Marketing, P.Kotler | ||
| 2 | Consumer Behaviour by Michael Solomon (Author) |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Identifies basic concepts of marketing | 7͵9 | 1͵2 |
| 2 | Identifies marketing mix elements( product, price, promotion and place) | 9 | 1͵2 |
| 3 | Evaluates basic strategies of brand management | 7͵12 | 1͵2 |
| 4 | Identifies marketing research | 12 | 1͵2 |
| 5 | Identifies basic strategies of consumer behavior. | 7 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 1 | 20 | 20 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 18 | 18 |
| 8 | Midterm Exam | 1 | 2 | 2 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 1 | 6 | 6 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 20 | 20 |
| 16 | Final Exam | 0 | 0 | 0 |
| 150 | ||||