TOROS ÜNİVERSİTESİ
Bilgi Paketi Ders Kataloğu

Course Information

STRATEGIC MANAGEMENT AND BUSINESS POLICY
Code	Semester	Theoretical	Practice	National Credit	ECTS Credit
		Hour / Week
MAN443	Fall	3	0	3	5

Prerequisites and co-requisites	NONE
Language of instruction	English
Type	Required
Level of Course	Bachelor's
Lecturer	Doç. Dr. Mustafa Bekmezci
Mode of Delivery	Face to Face
Suggested Subject
Professional practise ( internship )	Available
Objectives of the Course	The main objective of the course is to introduce the basic concepts of strategic management and the process of strategic planning. The course will also provide the essentials of how to develop and implement strategies to gain competitive advantage for competing effectively in the business environment.
Contents of the Course	Course Description: This course aims to provide basic theoretical and practical knowledge on strategic management. The course will cover the essentials of internal and external analyses, developing vision and mission statements, understanding and applying the SWOT analysis, and developing corporate, business, and functional level strategies.

Learning Outcomes of Course

#	Learning Outcomes
1	Define strategic management, develop vision and mission for a business
2	Apply the whole strategic planning process
3	Improve knowledge on corporate, business, and international level strategies
4	Analyze business problems requiring strategic solutions
5	Develop strategic alternatives for business problems
6	Present and defend the proposed strategic solutions

Course Syllabus

#	Subjects	Teaching Methods and Technics
1	Strategic Management and Strategic Competitiveness	Presenation
2	The External Environment	Presenation
3	The Internal Organization	Presenation
4	Business Level Strategy	Presenation
5	Competitive Rivalry and Competitive Dynamics	Presenation
6	Corporate level strategies: diversification, integration,	Presenation
7	Acquisition and Restructuring Strategies	Presenation
8	Midterm Exam	Written
9	Cooperative Strategy, International Strategy	Presenation
10	Corporate Governance	Presenation
11	Organizational Structure and Control	Presenation
12	Strategic Leadership	Presenation
13	Strategic Entrepreneurship	Presenation
14	Review of essential strategic management concepts	Presenation
15	General Review	Presenation
16	Final Exam	Writeen

Course Syllabus

#	Material / Resources	Information About Resources	Reference / Recommended Resources
1	Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson-Strategic Management_ Competitiveness and Globalization , Eighth Edition (Concepts and Cases) -Cengage Learning (2008)

Method of Assessment

#	Weight	Work Type	Work Title
1	50%	Final Exam	Final Exam
2	35%	Mid-Term Exam	Mid-Term Exam
3	5%	Homework	Homework
4	10%	Homework	Homework

Relationship between Learning Outcomes of Course and Program Outcomes

#	Learning Outcomes	Program Outcomes	Method of Assessment
1	Define strategic management, develop vision and mission for a business	13͵14	2
2	Apply the whole strategic planning process	9͵11͵14	1͵3
3	Improve knowledge on corporate, business, and international level strategies	2͵5͵9	1
4	Analyze business problems requiring strategic solutions	2͵5͵10͵11͵12	1͵3͵4
5	Develop strategic alternatives for business problems	2͵3͵4͵5	1͵3͵4
6	Present and defend the proposed strategic solutions	4͵5͵6͵7͵8	1͵2͵4

PS. The numbers, which are shown in the column Method of Assessment, presents the methods shown in the previous table, titled as Method of Assessment.

Work Load Details

#	Type of Work	Quantity	Time (Hour)	Work Load
1	Course Duration	14	3	42
2	Course Duration Except Class (Preliminary Study, Enhancement)	14	3	42
3	Presentation and Seminar Preparation	0	0	0
4	Web Research, Library and Archival Work	0	0	0
5	Document/Information Listing	0	0	0
6	Workshop	0	0	0
7	Preparation for Midterm Exam	1	18	18
8	Midterm Exam	1	2	2
9	Quiz	0	0	0
10	Homework	2	8	16
11	Midterm Project	0	0	0
12	Midterm Exercise	0	0	0
13	Final Project	0	0	0
14	Final Exercise	0	0	0
15	Preparation for Final Exam	1	27	27
16	Final Exam	1	3	3
				150