Faculty Of Economıc, Admınıstratıve And Socıal Scıences
Economıcs (Englısh)
Course Information
| CONSUMER BEHAVIOUR |
| Code |
Semester |
Theoretical |
Practice |
National Credit |
ECTS Credit |
| Hour / Week |
| MAN348 |
Spring |
3 |
0 |
3 |
4 |
| Prerequisites and co-requisites |
none |
| Language of instruction |
English |
| Type |
Elective |
| Level of Course |
Bachelor's |
| Lecturer |
Ass. Prof. Yrd. Doç. Dr. Aslıhan YAVUZALP MARANGOZ |
| Mode of Delivery |
Face to Face |
| Suggested Subject |
- |
| Professional practise ( internship ) |
None |
| Objectives of the Course |
To explain the basic consumer behavior issues with the actual cases.
|
| Contents of the Course |
consumer concept, consumer behavior, affecting factors, buying process, decision types.
|
Learning Outcomes of Course
| # |
Learning Outcomes |
| 1 |
Identifies consumer behavior concepts |
| 2 |
Analyzes the effecting factors of consumer behavior |
| 3 |
Evaluates market research findings |
| 4 |
Segments the market |
Course Syllabus
| # |
Subjects |
Teaching Methods and Technics |
| 1 |
Consumer behavior concept, definiton, introduction.
|
Lecture |
| 2 |
Models of Consumer Behavior
|
Lecture |
| 3 |
Culture- sub culture
|
Lecture |
| 4 |
Social class, reference groups
|
Lecture |
| 5 |
Family as a consumption unit
|
Lecture |
| 6 |
Motivation
|
Lecture |
| 7 |
Perception
|
Lecture |
| 8 |
Review and Mid-term exam |
Interactive |
| 9 |
Learning
|
Lecture |
| 10 |
Personality, Attitudes
|
Lecture |
| 11 |
Consumer decision types
|
Lecture |
| 12 |
Personal factors |
Lecture |
| 13 |
Presentations |
Interactive |
| 14 |
Presentations |
Interactive |
| 15 |
Presentations |
Interactive |
| 16 |
Final Exam |
|
Course Syllabus
| # |
Material / Resources |
Information About Resources |
Reference / Recommended Resources |
| 1 |
Consumer Behavior, Solomon |
|
|
| 2 |
Consumer Behavior, Schiffman, Kanuk |
|
|
Method of Assessment
| # |
Weight |
Work Type |
Work Title |
| 1 |
40% |
Mid-Term Exam |
Mid-Term Exam |
| 2 |
60% |
Final Exam |
Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # |
Learning Outcomes |
Program Outcomes |
Method of Assessment |
| 1 |
Identifies consumer behavior concepts |
13 |
1͵2 |
| 2 |
Analyzes the effecting factors of consumer behavior |
9 |
1͵2 |
| 3 |
Evaluates market research findings |
12 |
1͵2 |
| 4 |
Segments the market |
11͵12 |
1͵2 |
PS. The numbers, which are shown in the column Method of Assessment, presents the methods shown in the previous table, titled as Method of Assessment.
Work Load Details
| # |
Type of Work |
Quantity |
Time (Hour) |
Work Load |
| 1 |
Course Duration |
14 |
3 |
42 |
| 2 |
Course Duration Except Class (Preliminary Study, Enhancement) |
14 |
3 |
42 |
| 3 |
Presentation and Seminar Preparation |
1 |
10 |
10 |
| 4 |
Web Research, Library and Archival Work |
0 |
0 |
0 |
| 5 |
Document/Information Listing |
0 |
0 |
0 |
| 6 |
Workshop |
0 |
0 |
0 |
| 7 |
Preparation for Midterm Exam |
1 |
8 |
8 |
| 8 |
Midterm Exam |
1 |
2 |
2 |
| 9 |
Quiz |
0 |
0 |
0 |
| 10 |
Homework |
1 |
6 |
6 |
| 11 |
Midterm Project |
0 |
0 |
0 |
| 12 |
Midterm Exercise |
0 |
0 |
0 |
| 13 |
Final Project |
0 |
0 |
0 |
| 14 |
Final Exercise |
0 |
0 |
0 |
| 15 |
Preparation for Final Exam |
1 |
10 |
10 |
| 16 |
Final Exam |
0 |
0 |
0 |
| |
120 |
