Faculty Of Engıneerıng
Industrıal Engıneerıng (Englısh)
Course Information
| MARKETING MANAGEMENT | |||||
|---|---|---|---|---|---|
| Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
| Hour / Week | |||||
| INE451 | Fall | 3 | 0 | 3 | 4 |
| Prerequisites and co-requisites | none |
|---|---|
| Language of instruction | English |
| Type | Elective |
| Level of Course | Bachelor's |
| Lecturer | Asst. Prof. Aslıhan Yavuzalp Marangoz |
| Mode of Delivery | Face to Face |
| Suggested Subject | none |
| Professional practise ( internship ) | None |
| Objectives of the Course | To explain the basic marketing issues with the actual cases. |
| Contents of the Course | Marketing concept, marketing environment, product, pricing, promotion and distribution stategies, brand cxoncept, consumer behaviors, consumer markets, service marketing. |
Learning Outcomes of Course
| # | Learning Outcomes |
|---|---|
| 1 | Identifies basic concepts of marketing |
| 2 | Identifies marketing mix elements( product, price, promotion and place) |
| 3 | Evaluates basic strategies of brand management |
| 4 | Identifies marketing research |
| 5 | Identifiesbasic strategies of consumer behavior. |
Course Syllabus
| # | Subjects | Teaching Methods and Technics |
|---|---|---|
| 1 | Introduction to course | Synchronous |
| 2 | "Marketing concept, definiton, marketing environment, strategical marketing " | Synchronous |
| 3 | "Marketing research " | Synchronous |
| 4 | "Types of markets, consumer markets, consumer behavior " " | Synchronous |
| 5 | "Industrial markets " | Synchronous |
| 6 | "Market segmentation -targeting- positioning" | Synchronous |
| 7 | Product strategies | Synchronous |
| 8 | Midterm | |
| 9 | "Pricing strategies | Synchronous |
| 10 | Promotion strategies | Synchronous |
| 11 | Distribution strategies | Synchronous |
| 12 | Service marketing | Synchronous |
| 13 | Final project presentations | Synchronous |
| 14 | Final project presentations | Synchronous |
| 15 | Final project presentations | Synchronous |
| 16 | Final Exam | Synchronous |
Course Syllabus
| # | Material / Resources | Information About Resources | Reference / Recommended Resources |
|---|---|---|---|
| 1 | Principles of Marketing, P.Kotler | ||
| 2 | Marketing Management, P. Kotler |
Method of Assessment
| # | Weight | Work Type | Work Title |
|---|---|---|---|
| 1 | 40% | Mid-Term Exam | Mid-Term Exam |
| 2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
| # | Learning Outcomes | Program Outcomes | Method of Assessment |
|---|---|---|---|
| 1 | Identifies basic concepts of marketing | 5͵6͵7 | 1͵2 |
| 2 | Identifies marketing mix elements( product, price, promotion and place) | 5͵6͵7 | 1͵2 |
| 3 | Evaluates basic strategies of brand management | 5͵6͵7 | 1͵2 |
| 4 | Identifies marketing research | 5 | 1͵2 |
| 5 | Identifiesbasic strategies of consumer behavior. | 5͵7 | 1͵2 |
Work Load Details
| # | Type of Work | Quantity | Time (Hour) | Work Load |
|---|---|---|---|---|
| 1 | Course Duration | 14 | 3 | 42 |
| 2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
| 3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
| 4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
| 5 | Document/Information Listing | 0 | 0 | 0 |
| 6 | Workshop | 0 | 0 | 0 |
| 7 | Preparation for Midterm Exam | 1 | 3 | 3 |
| 8 | Midterm Exam | 0 | 0 | 0 |
| 9 | Quiz | 0 | 0 | 0 |
| 10 | Homework | 0 | 0 | 0 |
| 11 | Midterm Project | 0 | 0 | 0 |
| 12 | Midterm Exercise | 0 | 0 | 0 |
| 13 | Final Project | 0 | 0 | 0 |
| 14 | Final Exercise | 0 | 0 | 0 |
| 15 | Preparation for Final Exam | 1 | 3 | 3 |
| 16 | Final Exam | 0 | 0 | 0 |
| 90 | ||||