Faculty Of Engıneerıng
Industrıal Engıneerıng (Englısh)
Course Information
MARKETING MANAGEMENT | |||||
---|---|---|---|---|---|
Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
Hour / Week | |||||
INE451 | Fall | 3 | 0 | 3 | 4 |
Prerequisites and co-requisites | none |
---|---|
Language of instruction | English |
Type | Elective |
Level of Course | Bachelor's |
Lecturer | Asst. Prof. Zaina HAMAD |
Mode of Delivery | Face to Face |
Suggested Subject | - |
Professional practise ( internship ) | None |
Objectives of the Course | To explain the basic marketing issues with the actual cases. |
Contents of the Course | Marketing concept, marketing environment, product, pricing, promotion and distribution stategies, brand cxoncept, consumer behaviors, consumer markets, service marketing. |
Learning Outcomes of Course
# | Learning Outcomes |
---|---|
1 | Identifies basic concepts of marketing |
2 | Identifies marketing mix elements( product, price, promotion and place) |
3 | Evaluates basic strategies of brand management |
4 | Identifies marketing research |
5 | Identifiesbasic strategies of consumer behavior. |
Course Syllabus
# | Subjects | Teaching Methods and Technics |
---|---|---|
1 | Marketing concept, definiton, introduction | lecture |
2 | Marketing environment, strategical marketing | lecture |
3 | Marketing research | lecture |
4 | Types of markets, consumer markets | lecture |
5 | Industrial markets | lecture |
6 | Market segmentation | lecture |
7 | Product strategies | lecture |
8 | Review and mid term | interactive |
9 | Pricing strategies | lecture |
10 | Promotion strategies | lecture |
11 | Distribution strategies | lecture |
12 | Service marketing | lecture |
13 | Final project presentations | interactive |
14 | Final project presentations | interactive |
15 | Final project presentations | interactive |
16 | Final Exam | interactive |
Course Syllabus
# | Material / Resources | Information About Resources | Reference / Recommended Resources |
---|---|---|---|
1 | Principles of Marketing, P.Kotler | ||
2 | Marketing Management, P. Kotler |
Method of Assessment
# | Weight | Work Type | Work Title |
---|---|---|---|
1 | 40% | Mid-Term Exam | Mid-Term Exam |
2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
# | Learning Outcomes | Program Outcomes | Method of Assessment |
---|---|---|---|
1 | Identifies basic concepts of marketing | 5͵6͵7 | 1͵2 |
2 | Identifies marketing mix elements( product, price, promotion and place) | 5͵6͵7 | 1͵2 |
3 | Evaluates basic strategies of brand management | 5͵6͵7 | 1͵2 |
4 | Identifies marketing research | 5 | 1͵2 |
5 | Identifiesbasic strategies of consumer behavior. | 5͵7 | 1͵2 |
Work Load Details
# | Type of Work | Quantity | Time (Hour) | Work Load |
---|---|---|---|---|
1 | Course Duration | 14 | 3 | 42 |
2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 3 | 42 |
3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
5 | Document/Information Listing | 0 | 0 | 0 |
6 | Workshop | 0 | 0 | 0 |
7 | Preparation for Midterm Exam | 1 | 3 | 3 |
8 | Midterm Exam | 0 | 0 | 0 |
9 | Quiz | 0 | 0 | 0 |
10 | Homework | 0 | 0 | 0 |
11 | Midterm Project | 0 | 0 | 0 |
12 | Midterm Exercise | 0 | 0 | 0 |
13 | Final Project | 0 | 0 | 0 |
14 | Final Exercise | 0 | 0 | 0 |
15 | Preparation for Final Exam | 1 | 3 | 3 |
16 | Final Exam | 0 | 0 | 0 |
90 |