Vocatıonal School
Logıstıcs
Course Information
LOGISTICS MARKETING | |||||
---|---|---|---|---|---|
Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
Hour / Week | |||||
LOJ271 | Fall | 2 | 0 | 2 | 5 |
Prerequisites and co-requisites | |
---|---|
Language of instruction | Turkish |
Type | Required |
Level of Course | Associate |
Lecturer | Lec. Ayşe GÜNGÖR |
Mode of Delivery | Face to Face |
Suggested Subject | |
Professional practise ( internship ) | None |
Objectives of the Course | Marketing is to provide the exchange of people and organizations in accordance with their aims; The planning and implementation of the creation, pricing, distribution and promotion efforts of products, services and considerations. |
Contents of the Course | Logistic product, need, demand, demand, consumer, customer and commercial customer, sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing. |
Learning Outcomes of Course
# | Learning Outcomes |
---|---|
1 | Product.This concept forms the basis of marketing. |
2 | Needs and desires. These concepts form the basis of marketing. |
3 | Demand, consumer, customer and commercial client. These concepts are the basis of marketing. |
4 | Sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing |
5 | Value and satisfaction, competition. These concepts form the basis of marketing. |
Course Syllabus
# | Subjects | Teaching Methods and Technics |
---|---|---|
1 | The Concept of Marketing Management and Marketing Management in the 21st Century | Lecture,Presentation |
2 | Marketing Planning, Implementation and Control | Lecture,Presentation |
3 | Macro and Micro Environmental Factors Related to Marketing Decisions, Target Market and Market Segmentation | Lecture,Presentation |
4 | Positioning and Competitive Strategies, Development of Marketing Mix, Product and Brand Decisions | Lecture,Presentation |
5 | Price Decisions in Marketing, Pricing Practices in Marketing | Lecture,Presentation |
6 | Distribution Decisions in Marketing, Retail, Wholesale and Logistics | Lecture,Presentation |
7 | Promotion Decisions and Marketing Communication Process | Lecture,Presentation |
8 | Midterm | |
9 | Logistics Coordination Ability, Logistics Innovation Ability and Customer Relations Ability | Lecture,Presentation |
10 | Coordination Between Production, Logistics and Marketing Departments | Lecture,Presentation |
11 | Competitive Strategies and Operating Profit of Logistics Activities | Lecture,Presentation |
12 | New Approaches in Marketing | Lecture,Presentation |
13 | New Approaches in Marketing | Lecture,Presentation |
14 | E-commerce and E-Logistics | Lecture,Presentation |
15 | E-commerce and E-Logistics | Lecture,Presentation |
16 | Final Exam |
Course Syllabus
# | Material / Resources | Information About Resources | Reference / Recommended Resources |
---|---|---|---|
1 | |||
2 | |||
3 |
Method of Assessment
# | Weight | Work Type | Work Title |
---|---|---|---|
1 | 40% | Mid-Term Exam | Mid-Term Exam |
2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
# | Learning Outcomes | Program Outcomes | Method of Assessment |
---|---|---|---|
1 | Product.This concept forms the basis of marketing. | 1 | 1͵2 |
2 | Needs and desires. These concepts form the basis of marketing. | 2͵3 | 1͵2 |
3 | Demand, consumer, customer and commercial client. These concepts are the basis of marketing. | 1 | 1͵2 |
4 | Sales and marketing, value and satisfaction, competition. These concepts form the basis of marketing | 1 | 1͵2 |
5 | Value and satisfaction, competition. These concepts form the basis of marketing. | 3 | 1͵2 |
Work Load Details
# | Type of Work | Quantity | Time (Hour) | Work Load |
---|---|---|---|---|
1 | Course Duration | 14 | 2 | 28 |
2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 5 | 70 |
3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
5 | Document/Information Listing | 0 | 0 | 0 |
6 | Workshop | 0 | 0 | 0 |
7 | Preparation for Midterm Exam | 1 | 20 | 20 |
8 | Midterm Exam | 1 | 1 | 1 |
9 | Quiz | 0 | 0 | 0 |
10 | Homework | 0 | 0 | 0 |
11 | Midterm Project | 0 | 0 | 0 |
12 | Midterm Exercise | 0 | 0 | 0 |
13 | Final Project | 2 | 5 | 10 |
14 | Final Exercise | 0 | 0 | 0 |
15 | Preparation for Final Exam | 1 | 20 | 20 |
16 | Final Exam | 1 | 1 | 1 |
150 |