Vocatıonal School
Justıce
Course Information
PUBLIC RELATIONS AND COMMUNICATION | |||||
---|---|---|---|---|---|
Code | Semester | Theoretical | Practice | National Credit | ECTS Credit |
Hour / Week | |||||
ADL229 | Fall | 2 | 0 | 2 | 2 |
Prerequisites and co-requisites | NONE |
---|---|
Language of instruction | Turkish |
Type | Elective |
Level of Course | Associate |
Lecturer | ÖĞR.GÖR.HAVİN ÖNER GÖREN |
Mode of Delivery | Face to Face |
Suggested Subject | |
Professional practise ( internship ) | None |
Objectives of the Course | Gaining a general point of view on public relations. Defining the communication problems about institution and target audience, producing solutions. Gaining knowledge about research, planing and practice processes in public relations Understanding administrative functions of public relations. |
Contents of the Course | To gain a general view of the relationship with the people. To be able to identify and solve problems related to the organization and the target group. |
Learning Outcomes of Course
# | Learning Outcomes |
---|---|
1 | Gain an overall perspective on public relations. |
2 | To be able to identify and solve problems related to the organization and the target group. |
3 | Public relations research, planning, implementation and evaluation processes to gain information about. |
4 | Public understanding of the relationship management functions. |
Course Syllabus
# | Subjects | Teaching Methods and Technics |
---|---|---|
1 | PR definitions, principal interests in public relations. | Lecture, discussion |
2 | Public relations of Turkey and history of the world. | Lecture, discussion |
3 | Areas where the relationship of public relations (communication, marketing, advertising, management) | Lecture, discussion |
4 | Areas where the relationship of public relations (communication, marketing, advertising, management) | Lecture, discussion |
5 | Recognition and promotion of public relations work. | Lecture, discussion |
6 | Recognition and promotion of public relations work. | Lecture, discussion |
7 | Recognition and promotion of public relations work. | Lecture, discussion |
8 | Midterm | |
9 | Basic process in public relations campaigns. | Lecture, discussion |
10 | Basic tools used in public relations (writing tools, publishing tools ) | Lecture, discussion |
11 | Organization of public relations: PR departments | Lecture, discussion |
12 | Public relations agencies and structures. | Lecture, discussion |
13 | Measurement and evaluation of public relations | Lecture, discussion |
14 | Measurement and evaluation of public relations | Lecture, discussion |
15 | general evaluation | Lecture, discussion |
16 | Final Exam |
Course Syllabus
# | Material / Resources | Information About Resources | Reference / Recommended Resources |
---|---|---|---|
1 | Ayla Okay, Aydemir Okay Halkla ilişkiler Stratejileri |
Method of Assessment
# | Weight | Work Type | Work Title |
---|---|---|---|
1 | 40% | Mid-Term Exam | Mid-Term Exam |
2 | 60% | Final Exam | Final Exam |
Relationship between Learning Outcomes of Course and Program Outcomes
# | Learning Outcomes | Program Outcomes | Method of Assessment |
---|---|---|---|
1 | Gain an overall perspective on public relations. | 1͵10͵12 | 1͵2 |
2 | To be able to identify and solve problems related to the organization and the target group. | 1͵9͵14 | 1͵2 |
3 | Public relations research, planning, implementation and evaluation processes to gain information about. | 1͵4͵11 | 1͵2 |
4 | Public understanding of the relationship management functions. | 7͵8͵10͵12 | 1͵2 |
Work Load Details
# | Type of Work | Quantity | Time (Hour) | Work Load |
---|---|---|---|---|
1 | Course Duration | 14 | 2 | 28 |
2 | Course Duration Except Class (Preliminary Study, Enhancement) | 14 | 2 | 28 |
3 | Presentation and Seminar Preparation | 0 | 0 | 0 |
4 | Web Research, Library and Archival Work | 0 | 0 | 0 |
5 | Document/Information Listing | 0 | 0 | 0 |
6 | Workshop | 0 | 0 | 0 |
7 | Preparation for Midterm Exam | 0 | 0 | 0 |
8 | Midterm Exam | 1 | 1 | 1 |
9 | Quiz | 0 | 0 | 0 |
10 | Homework | 0 | 0 | 0 |
11 | Midterm Project | 0 | 0 | 0 |
12 | Midterm Exercise | 0 | 0 | 0 |
13 | Final Project | 0 | 0 | 0 |
14 | Final Exercise | 0 | 0 | 0 |
15 | Preparation for Final Exam | 1 | 2 | 2 |
16 | Final Exam | 1 | 1 | 1 |
60 |