# |
Learning Outcomes |
1 |
Understanding the brand concept, historical phases of branding and the importance of branding |
2 |
Understanding todays branding strategies and rules |
3 |
Understanding the brand name selection, building brand awareness and brand loyalty constitution |
4 |
Understanding buildig brand image, the role of brand positioning and integrated marketing mix in brand building |
5 |
Getting information about barnd registration and law protection 6) Through homework and practices, effectively learning defining, collecting and using data and information, and show that he can learn independently and practice what he/she learns. |
# |
Subjects |
Teaching Methods and Technics |
1 |
Emergence of Customer Relationship Management and New Customer Profile in New Economicy |
Presentation, Case Study |
2 |
Consept of CRM and its Features |
Presentation, Case Study |
3 |
New Dimensions in Customer Relations, and Data Mining in Customer Relationship Management |
Presentation, Case Study |
4 |
CRM in E-commerce |
Presentation, Case Study |
5 |
Creating Value for Customers, Innovations in Customer Relationship Management |
Presentation, Case Study |
6 |
Communication with customers: Reactive Approach - Proactive Approach |
Presentation, Case Study |
7 |
Customer Service: Customer Service Concept, Service Quality and Customer Service Systems |
Presentation, Case Study |
8 |
Midterm exam |
Student Project presantation |
9 |
Strategies on Customer Winning an Retention |
Presentation, Case Study |
10 |
5 Regions of Customer Relationship Management |
Presentation, Case Study |
11 |
Cross Sales in CRM |
Presentation, Case Study |
12 |
Identify Needs For Business Requirements in order to be successfull In CRM Projects |
Presentation, Case Study |
13 |
Measuring the CRM, Technological Dimension of CRM |
Presentation, Case Study |
14 |
Why CRM doesn't work? |
Presentation, Case Study |
15 |
Why CRM doesn't work? |
Presentation, Case Study |
16 |
Final Exam |
written |
# |
Learning Outcomes |
Program Outcomes |
Method of Assessment |
1 |
Understanding the brand concept, historical phases of branding and the importance of branding |
7͵8 |
1 |
2 |
Understanding todays branding strategies and rules |
7͵8͵10 |
1 |
3 |
Understanding the brand name selection, building brand awareness and brand loyalty constitution |
7͵8͵10 |
1͵2 |
4 |
Understanding buildig brand image, the role of brand positioning and integrated marketing mix in brand building |
7͵8͵10 |
2 |
5 |
Getting information about barnd registration and law protection 6) Through homework and practices, effectively learning defining, collecting and using data and information, and show that he can learn independently and practice what he/she learns. |
7͵8͵10 |
2 |